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(AMC) is a watershed moment for Hollywood. The announcement between Universal and AMC

The new multi-year dea applies only to AMC’s US theaters, and it’s unclear whether other studios will enter this new model in the future.

That doesn’t mean, however, that “F9” will pop up on NBCUniversal’s new streaming service Peacock on day 18, but rather that consumers can watch it on a platform like iTunes at a premium price or in theaters. That means that when “ F9,” the next film in the “Fast & Furious” franchise, hits theaters on April 2, 2021, consumers will have the choice to either see it in theaters or wait three weeks to buy or rent it at home. After that, Universal and its sister studio, Focus Features, has the option of releasing films on video on demand platforms. Under the agreement, Universal’s new films will have just three weekends - or 17 days - of exclusivity, rather than the customary 70 days. Universal and AMC are mending their frayed relationship in a deal that not only reverses the theater chain’s ban on Universal’s movies but also appears to upend the traditional exclusivity model that studios and theaters have followed for decades.